The growth story

The Business Growth ScriptTM

A business growth script is a “help you help yourself” facilitated methodology, to help you work out your growth story; what should be the growth focus?

Specifically what to do about the painful sticking point for growth that your business has.

It gives you a story of the company’s future competitive rationale, based on the true, internal strengths of the business, allied with customer insight.

In as little as a week, this is all articulated for the customer, providing a commercially creative route-map, tailored for future growth.

It offers focused decision making for both the board and investors, helping to decide what NOT as well as pinpointing what needs to take place.

A story-telling way of doing it

  • “Business Growth ScriptsTM is an approach which offers a practical, pragmatic way of developing a real life business story people will wish to engage with.
  • It uses the power and expertise of Hollywood best practice, allied to a bespoke “Business growth script” framework in order to treat, so called “strategy”, as a creative pragmatic process, built around what actually happens in a business. It is not as an isolated strategic black-box exercise, but a human approach which all can engage with.
  • It is based upon six strategic business questions to tell a compelling story, enabled by the eight immutable laws of “movies that really make money”.
  • It’s for those people at the sharp end, those who actually do the business, who need a compelling story to tell to customers and consumers alike and have a desire to write it themselves.


Increasingly Business Story-telling must function in the new digital world...
There is a new stage and a participative audience ready and willing to tell and participate in business stories in new ways.
We are strong advocates of the creation of “Digital Growth Behaviour”, as a cultural, modus operandi at the centre of all business story-telling.
We believe this will become increasingly apparent in the new world order and a lynchpin of future long-term competitiveness.